Social media is a two-way street
I know our clients get tired of hearing this, but I can't say it enough: social media is about networking and building relationships, not about broadcasting your own message incessantly. Nobody cares...
View ArticleCo-marketing: pack hunting vs lone wolf
Small businesses can learn a lot from wolves. They hunt together as a pack and the pack members are closely related by blood, affection and mutual aid - not just some random wolves that run across each...
View ArticleCrying and Dating – a Marketing Primer
Marketers are like every other group, trying to use buzzwords to make themselves sound important and knowledgeable. Using words that other people don't understand must mean that you know what you're...
View ArticleThe secret to turning a negative into a marketing sensation
All of us have negatives to overcome, but how would you like to be the city of Ithaca, New York, trying to lure tourists during this winter of record snowfall? Well, rather than trying to put lipstick...
View ArticleHow Facebook helped prevent identity theft!
Well, I might be stretching it a bit, but you never know...
View ArticleSocial media is a two-way street
I know our clients get tired of hearing this, but I can't say it enough: social media is about networking and building relationships, not about broadcasting your own message incessantly. Nobody cares...
View ArticleCo-marketing: pack hunting vs lone wolf
Small businesses can learn a lot from wolves. They hunt together as a pack and the pack members are closely related by blood, affection and mutual aid - not just some random wolves that run across each...
View ArticleCrying and Dating – a Marketing Primer
Marketers are like every other group, trying to use buzzwords to make themselves sound important and knowledgeable. Using words that other people don't understand must mean that you know what you're...
View ArticleThe secret to turning a negative into a marketing sensation
All of us have negatives to overcome, but how would you like to be the city of Ithaca, New York, trying to lure tourists during this winter of record snowfall? Well, rather than trying to put lipstick...
View ArticleHow Facebook helped prevent identity theft!
Well, I might be stretching it a bit, but you never know...
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